AI in Advertising and Marketing Practice Test

Transparency about AI-generated content and protecting consumer privacy are foundational to ethical AI use. When people know content is produced or aided by AI, they can assess it more critically and hold systems accountable. Prioritizing privacy means collecting only what’s needed, obtaining clear consent, securing data, and giving users control over how their information is used. This combination builds trust, supports informed decisions, and helps ensure compliance with privacy laws. In contrast, deception about AI involvement, collecting data without consent, or ignoring privacy concerns undermine trust and can lead to harm and regulatory penalties.