AI in Advertising and Marketing Practice Test

When a customer doesn’t respond to an initial email, moving to a different channel for follow-up is a smart approach. Text messages offer a separate, concise channel that people often read quickly, making it more likely to grab attention after an email has been ignored. This kind of multi-channel outreach takes advantage of varying communication preferences and can boost response rates, provided the customer has opted in to receive SMS and messages are respectful of timing and frequency.

The other options don’t fit the goal of continuing outreach. Automatically closing the account or charging the customer for missing an email are punitive actions that don’t align with follow-up marketing or engagement, and stopping the campaign with no further contact ends the opportunity to connect.